Websites built like a plan, not a template.
I'm Daniel Elpa — I design and build WordPress websites for local service businesses that need to look credible, load fast, and actually convert. 70+ sites shipped for owners across the US, UK, Australia, and Canada.
From single sites to a full workflow.
I started freelancing as a WordPress developer in 2024. What began as building individual sites for small local businesses grew into a complete workflow — domain and hosting setup, design, development, mobile responsiveness, and SEO — so clients get a launch-ready website without juggling multiple freelancers.
"You already know your business. My job is making sure Google and your customers know it too."
Every project starts with your business, not a template. I look at your services, your customers, and what's actually stopping people from booking with you today — before a single page gets designed.
Industries I build for
70+ projects across a specific set of industries — the kind of businesses that live or die by local search visibility and lead conversion, not just visual design.
Auto Detailing
Booking-ready sites with before-and-after galleries.
Pressure Washing
Residential and commercial-focused service pages.
Law Firms
Trust-focused design with consultation booking.
Healthcare
Appointment booking and patient trust signals.
Real Estate
Property listings and lead capture forms.
Home Services
Lawn care, towing, junk removal, exterior maintenance.
This cross-industry depth means I already know what makes a pressure washing website convert, what a reasonable budget looks like for an auto detailing shop, and how a home service business can reposition to win bigger commercial contracts.
A straightforward process, start to finish
Discovery Call
We talk through your business goals, target customers, and what's currently stopping visitors from booking.
Design & Build
A custom WordPress site with SEO baked in from day one — no recycled templates, no filler pages.
Launch & Support
Your site goes live, I train you on managing it, and ongoing maintenance is available after handoff.
Freelancer vs. agency overhead
Working With Me
Typical Agency
Frequently asked
Do you only work with clients in the Philippines?
No. Most of my clients are in the US, UK, Australia, and Canada. I work across time zones and respond within 24 hours, so distance has never been a barrier.
What makes you different from a web design agency?
You work directly with me from start to finish — no account managers, no department handoffs. Faster communication, freelance pricing.
Do you specialize in a specific industry?
I've built the most depth in local service industries — auto detailing, pressure washing, law firms, healthcare, and home services — but I've also delivered real estate and e-commerce builds.
Can you redesign my existing website instead of building new?
Yes. I regularly redesign existing sites for speed, SEO, and conversion, while preserving the brand identity and content that's already working.
Do you offer ongoing support after launch?
Yes — maintenance packages covering core and plugin updates, security monitoring, backups, and small content edits.
Ready to get started?
Tell me about your project and I'll reply within 24 hours with a straightforward proposal.